Media. Marketing. Management.
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Media Planning

Dallas Area Habitat for Humanity Homeownership Fair

As Special Events Project Manager, I oversaw the media planning and placement for Dallas Area Habitat for Humanities’ 2nd Annual Keys to Homeownership Fair. With a limited budget and a short execution window, I led staff in creative media partnerships and worked to secure prime TV news coverage, radio buys, and interviews. As a result, there was an 75% increase in event attendence!

2019 TEXAS BLACK SPORTS HALL OF FAME (FOX 4)

When the board of directors for the Texas Black Sports Hall of Fame were looking to expand their reach and elevate coverage of this annual event they knew that needed someone with local media expertise. I worked in conjunction with the board and my broadcasting partners to ensure success.