2ND ANNUAL HOME OWNERSHIP FAIR
Like many large non-profits, public need can often trump time and efforts spent on social media marketing and development. As Special Events Project Manager, for the Dallas Area Habitat for Humanity's Annual Home Ownership Fair, I developed a complete social media guide/toolkit to assist its marketing department in online event promotion. Additionally, I supplied the team with a calendar template for easier social media monitoring and execution. I was also in charge of local media procurement and grassroots marketing efforts for the event. Attendance for the event increased over the previous year by 75%.
TURKEY TRAX AUTO SHOW & VETERANS 5K FUN RUN
As Special Events Projects Manager I oversaw the entire integrated marketing program in support of the City of Forney's Annual Turkey Trax Auto Show & Veterans 5K. From revamping the logo design to coming up with the idea to add a 5K fun run, I delighted in every aspect of the event planning process. I analyzed the client's existing Facebook data in order to create campaigns, set up and managed additional social media accounts (Instagram & Twitter), and created new and engaging content over a three-month promotional period. As a result of our efforts, the client saw a 112% increase in unique visitors to their website, and the largest race attendance on record over the last 10 years.
I worked on the website redesign for Sharing The Love Foundation (STL), a local youth-led non-profit. The director came to me with limited resources and wanted to maintain a certain level of autonomy in design as the organization grew. I worked within her third-party drag-and-drop site to re-brand the organization and create content that would enable it to secure additional funding while highlighting the various programs and events the organization offers. This also included setting up social media pages, securing mobile payment solutions and apps, and providing digital content as needed. We poured over tons of photos, set up online forms, and worked with staff and students to garner write-ups, bios, and added-value media to add to the site. Within only weeks of the start of the project, the director called to say the sponsor specifically asked for their website information prior to finalizing a donation. As a direct result, STL had secured a $5000 corporate donation--its largest one-time donation to date. In the words of the director, "Our site has been taken to a whole other level!"
